Showing posts with label vintage. Show all posts
Showing posts with label vintage. Show all posts

Thursday, August 4, 2011

Luc Robitaille talks how and why LA Kings changed jerseys

...to sell more jerseys.

Of course, that's the obvious answer.

However, if you're reading this article, you probably want to understand some of the process and thoughts behind the change. So, here goes...

Last night, during a long one-on-one conversation with Luc Robitaille, Kings President of Business Operations, the team's new jersey was the first topic covered.

"When we came up with our third jersey a few years ago, we realized our fans seem to really take to it and they really enjoyed it," Luc began. "For me, as a player, I loved that era (late 80s, early '90s). We knew we couldn't quite come back to that. But, we tried to find something that would please everyone - which we could never do. We tried to do something as close as we could though."

He also recalled their 'unofficial' marketing survey - "Before we did the third jersey, once we thought we were close, we asked the players 'Do you like this?' They all said they loved it. I always feel that if the players love it, I know the fans are going to love it because we all want to be players."

So, how about moving from a black third jersey to a adding a white version and making them the primary set for the team...

Friday, June 24, 2011

Full details on new Kings jerseys - 3rd, retro, home, road

As I posted earlier on twitter and facebook, that's a picture of the new Los Angeles Kings road jersey that will be featured when the team takes the stage at the draft this weekend - most likely tomorrow (as GM Dean Lombardi doesn't have a first round pick tonight).

Well, here are some more of the plans...

After much discussion on which jersey should be used as the third version, it's been settled - the current home jersey, black base with the crown and purple trim, will become the new third jersey.

For fans loving all things retro, the team will also wear vintage jerseys during three 'Legends' games - dates still to be determined.  Those will (probably) be the same '67-era purple and gold jerseys worn a few times this past season.  However, it could be a different purple/gold version, depending on the players/era they honor.

During home games at Staples Center the Kings will wear the black version of the jersey pictured above.



The Mayor
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