Agent Scott Norton on NHLPA Meeting w/ Donald Fehr

As reported yesterday afternoon, new NHLPA Executive Director Donald Fehr was in town to meet with a small group of agents.

We heard Fehr's thought on the discussions in an exclusive interview here.

Below, Scott Norton (Norton Sports Management), who reps the Kings' Dustin Brown, provides detailed commentary on the overall meeting, the major issue debated and even weighs in on the Dustin Brown trade rumors that have been popping up again.

MM: The bulk of the morning was spent on Donald Fehr updating the group on his background and experience. Given his very public role as the head of the Major League Baseball PA for over 30 years, did you learned anything new?

SN: I think, just new in terms of not knowing that much about his background. You know what you read and about the public persona. But, some of the in-depth and some of the way we're filling out the rest of the NHLPA board and the people they're bringing in, their experiences that will help move things forward with the CBA.

MM: How will the new NHLPA be different than what it has been over recently?

SN: I think it's going to be more solidified. I think Donald's going to be a great leader. I think people know from what we've gone through the past few years - hopefully some of the people aren't going to have their own agendas, that they've had in the past. I think the players are solidified and it's nice they get to take it backseat and watch the NFL and NBA go through what they're going to be going through.

MM: Knowing that you were going to be attending the meetings, did any of your players have specific questions they asked you to raise?

Interview w/ Scott Norton - Dustin Brown's Agent

The "buddy movie" has long been a popular theme for television and movie scripts here in Hollywood.  From the large-group format, like Seinfeld...to the dynamic duo of the Blues Brothers.

So,when I hear the name Norton, I think of Ed Norton from The Honeymooners.  He was so good at playing the buddy, Entertainment Weekly voted him one of the greatest sidekicks of all time.

Scott Norton, on the other hand, is a sidekick of a different sort.  If you've seen Swingers, he's the guy behind the guy (...and if you haven't, my god, what are you waiting for...top five of all time!). 

Last week in part one of our exclusive interview with Scott we introduced you to his life as a sports agent.  He began as a recruiter for a small time agency in Chicago, then went on to buy the company.  Today he runs Norton Sports Management as a small, boutique agency designed to "maximize the earning potential of hockey players around the world - from the NHL to the AHL to the KHL over in Russia...both on ice, with their contract negotiations and off ice, with endorsement and appearance opportunities."

In part one of the interview we focused on the NHL draft and getting players ready for that moment in their career.  Today we spend some time talking about one of his highest profile clients, Kings Captain Dustin Brown.

Interview w/ Scott Norton - an agent's perspective

Continuing with the draft coverage, in this article we're going to turn our attention away from the individual players and take a deeper look at the process of drafting a player - including the scouting, the draft combine and working with the teams in advance of the draft.

For some insight into these areas The Mayor sat down with Scott Norton, an NHLPA certified player agent, who has been doing this for 17 years. He knows a thing or two about managing NHL players...he represents the Kings former first round draft pick and current captain, Dustin Brown.

Let's start with the draft combine. How do you prepare a guy for that whole experience of physical testing and the interviews with all the teams?

Every player and every agent probably handles it differently.  However, I don't think it's an event that is weighted as heavily as the NFL combine. I've had some athletes that have just blown some people away at the NHL combine.  Yet, at the end of the day, it doesn't seem to really matter much in their draft position. 

Saying that, I had Nikita Alexeev, who went in the first round to Tampa Bay, 8th overall...and after the draft (General Manager) Rick Dudley told me "He just blew us away at the combine, with what great shape he was in.  Our thoughts were 'If he got into that great of shape for the combine, imagine what he's going to do to be in the NHL.'" That's a great story to hear, but now it's 10 years later and we're sitting here saying "Nikita who?" because he's back in Russia, having never panned out as an NHL player. 

So, I think hockey people are smart enough to understand that the combine is just one of 100 pieces to the puzzle.  Just because a kid is great at the V02 or the bench press...or gives a great interview...doesn't mean he's a great hockey player.  Most guys still try to put their best foot forward.  It's just that you also don't have the signing bonuses like you do in the NFL, where the difference in being drafted five spots earlier could mean a $20 million signing bonus.

Some teams are known for asking crazy questions at the combine.  Are you in the room with your guys and/or what do you do to prepare them for the interview portion of the combine?

LA Kings HockeyFest 2009: Day Two - Where Art Thou?

People, people, people...

What is going on?

Kings fans are known for turning out in droves for just about any reason to get together. Minus a few thousand I've seen this weekend, most of you are missing the best event the Kings have done in the 20 years I've been following the team.

This isn't hype. Father I cannot tell a lie. I call it like I see it. I've bitched about plenty of bad decisions made by various people in the organization (both on and off the ice). This is real. Like Dustin Brown last night, I'm speaking from the heart...

HOCKEY FEST is AMAZING!

Sure there were lots of autograph opportunities with current and former players. However, let's review what has easily turned out to be the shinning stars of the weekend - the various guest speaker sessions...

The first event today was for kids. I missed it. Heard it had several funny moments. Cool enough.

My rankings for the other three sessions and some recap notes:

Number Three - The Enforcers with (the lawyer) Stu Grimson and Brad Norton

Like pluggers and grinders as players, this session was solid. This wasn't your top scoring line, yet they brought it. To be fair, this session was missing that something special or somebody special, like say Marty McSorley.

Nick Nickson did a fine job as host and navigated through the fun, yet predictable, questions of does fighting belong in the league, how has the game changed, who hit you the hardest, what was your best fight, etc. It was ok, no complaints, just clearly the third best of the day. I can only imagine that if McSorley had been there the dynamic - and the stories - would have been so different. It surely would have pressed the other two sessions harder for top ranking.

Number Two - The Triple Crown Line (no explanation needed)

This was the session I was most looking forward to. It didn't disappoint. In fact, probably the only element that kept it from earning my top billing would be time. There was just too much to cover in the time allotted. They could have easily gone another hour...and still had plenty left in the tank. Minor issue and I'm sure things like this will be evaluated and tweaked as we head into dos HF next summer.

Marcel was the star of the show...I know, big surprise...and he could have gone two hours solo. He had some great stories - like the one where he tells kids he remembers every goal he ever scored in the NHL - including the one he scored off his nose. Later he provided some insight into a not so light-hearted event that took place in Pittsburgh back in January 1979 - a phone call that shook him up after the guy threatening to shoot him dead if he scored a goal. The not so fun side of being a pro athlete or celebrity...even in 1979!

There was a funny story about Luc getting into a fight on the first day of his second training camp. Seems he didn't make the team after his first camp, as most young players don't. Management told him to toughen up that year. So, he came back in year two, got into a fight on the first day of camp. Three punches later and he was done. Didn't make the team that year either. Was told to work on his skating. Camp three was the trick. Made the team and...well, you know how that story ends. HOF here he comes!

For the pen pal inclined, Marcel encourages Kings fans to send him emails and interact with him directly at http://www.marceldionne.com/

Finally, the captain. Dave Taylor is the embodiment of a King - it's so weird to hear him say "we" when talking about the Dallas Stars now. I doubt I'll ever get used to him saying those words.

Number One with a bullet - NHL Experts Panel with Jim Fox, Ray Ferraro and Kelly Hrudey

Fox is Fox. I knew what to expect going in.

Ferraro, aka The Big Ball of Hate, is solid. Was expecting funny stories and he delivered.

The intangible for me coming in, Kelly Hrudey.

I've never been a Hrudey fan. Not a hater either. It's just about honesty. He was not an elite goalie in the league. Red Light Hrudey was just the best the Kings had seen in many years and he was surrounded by a high powered offense while in LA. The real rub for me has been how history has been rewritten - as it often is - and people give him too much credit for the Kings run in 92-93. As Hrudey admitted today, he was flat awful for about two months that season. Robb Stauber is sadly overlooked as a key contributor that season, including against Calgary in the playoffs. Want me to tell you how I really feel?

That is all water under the bridge now. I'm willing to let it go.  He was so brilliant today, words can't describe it. Former athletes - hell, current athletes - can sometimes be a bore to listen to when asked certain questions. They give canned answers, politically correct answers and the like. Granted, this usually isn't the case in hockey. So, perhaps my expectations were just low based on my rant in the previous paragraph.

For me, he was the star of the show. So honest, so articulate, so smart, genuine and spoke from the heart. He was real. And the fact that he was equally impressed with Brownie's speech the night before gave me chills all over again. He believes in Dean and he believes in the Kings. FINE - all is forgiven. We can be friends.

Ray-ray had several funnies to share, including a story about Jeff Odgers and Andrew Brunette when they all played together during Atlanta's inaugural season. Odgers ran over Brunette's car with his truck in a story that you simply have to hear from Ray. Too damn funny. He also told his version of the story Luc has mentioned several times about what Luc had to do to reacquire his #20 (now worn by Ray) when Luc came back to the Kings from the Rangers.

And in a little known fact, Ray claims to have gone 1-1-12 in his NHL fights. All 12 draws were by him holding on for dear life.

More on the '93 Finals - I guess all players in the NHL use illegal sticks, most for periods one and two. Supposedly, you can roll a tennis ball under Kovalchuk's stick. When one fan asked about Hrudey's take on stickgate '93 he shared a story I had never heard before - and here I thought that whole stick debacle had been explored from all angles. Apparently, the rumor was they were going to call Hrudey for an illegal stick. However, a scout watching the Toronto series (best series ever, see yesterday's blog) noted the curve on Marty's stick. So, late in game two, it was Marty that Montreal went after. Hrudey remembers went they went into the locker room after three periods in that game, he knew they were emotionally spent. He wasn't conceding the series, just thought they'd be going home 1-1. They did.

As for Foxy, well, looks like he is still looking to acquire a game used jersey from his days in purple in gold. Looks like he kept just one and it donated to a sports museum his friend owns in Newport Beech. Admission is free, so I guess I'm going to have to go down there and check this place out. Jim says he came across one of his jerseys for sale recently, but the seller wanted $1400, so he passed. Let me do some research. Perhaps I can start a "Get Jimmy his Jersey" donation box here on the blog.

That's day two people.

All the alumni seem so blessed and honored to be there. All the fans seem to be having a great time. Smiles all around!

The air conditioned 'autograph and interactive tent' was an added bonus. News of this fest is going to spread like wild fire throughout the season and V2 next August will probably draw a jam packed crowd. The Kings are already talking about how to make next year's event even better. Under discussion is making it a two-day event by moving the Friday night festivities to Saturday evening. Sounds good.

At the Kings Care Foundation booth...I cant believe the game used Frolov jersey went for $500. Wow. Steal of the day. For you curious types, Doughty went for $2250. These were game used and autographed.

This is the BEST event the Kings have hosted in the last 20 years. I can't give enough praise to McChris and his entire staff. Truly a crowning achievement. And we still have one more day to go.

Get off the couch and come down to LA Live on Sunday. Dean and Hex are hosting a session. There is Bob Miller's one man show - not to be missed. Plus, Growing up a King with Bernie Nicholls and Luc Robitaille.

All Kings fans need to be there in person.

Or at the very least, watch it online. Free stream here.

The Mayor
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